# The business case for presales automation.

This whitepaper gives sales and revenue leaders a research-backed blueprint for modernizing presales with AI-driven automation. Backed by data from Gartner, McKinsey, and Opine customer benchmarks, it shows how presales automation can shorten deal cycles by up to 33%, reclaim hundreds of admin hours per sales engineer, and deliver measurable ROI in under six months. You’ll also find CFO-ready ROI models, deal-cycle scorecards, and actionable playbooks to help you make a watertight business case that drives immediate executive buy-in.

**Key points:**  
- Presales automation saves up to six hours per rep each week while boosting productivity and deal velocity.
- Seventy percent of B2B buyers are more likely to purchase when demos or trials are self-service and accessible.
- Structured POCs improve ROI for 68% of companies and cut implementation risk by more than half.

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# Experience faster paths to closed-won with Opine

We don’t sell Opine, we believe once you see it, it sells itself. Well, that’s what our happy customers tell us anyway.